Landing Page Revamp

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Current context and the problem we're solving

• The current landing page (license.emvn.co) has significant limitations affecting business growth.
  • The "SEO" Gap: Poor search engine optimization means potential customers can't find us through organic search.
  • The "GEO" Gap: Content not optimized for AI engines - when users ask ChatGPT, Perplexity, or Google AI about music licensing in Vietnam, EMVN isn't being cited or recommended.
  • The "Maintenance" Gap: Updating content requires developer involvement - Legal, Marketing, and other teams can't easily add or edit articles.
  • The "Language" Gap: Inconsistent language usage - some sections in English, others in Vietnamese, creating a fragmented user experience.
• Current Pain Points:
  • Marketing team cannot publish blog posts or knowledge articles without technical assistance
  • Legal team struggles to add compliance and licensing education content
  • International clients face confusion with mixed-language content
  • Outdated design doesn't reflect EMVN's position as Vietnam's largest production music library

Our Solution

A modern, SEO-optimized landing page that pulls content directly from Outline - centralizing all company knowledge in one place while empowering teams to publish independently.

Marketing writes a blog post in Outline → It automatically appears on the landing page Legal updates licensing guide in Outline → Changes reflect everywhere instantly

Key Features That Matter:

1. Multi-Language Support
   • Full Vietnamese and English versions
   • Consistent language experience throughout
   • Easy to add more languages in the future
2. Outline Integration (Single Source of Truth)
   • Blog posts pulled directly from Outline
   • Legal/educational articles synced from Outline
   • Teams write in Outline, content appears on website automatically
   • No duplicate content management
3. SEO Optimization
   • Proper meta tags, structured data, sitemap
   • Fast page load times
   • Mobile-first responsive design
4. Centralized Knowledge
   • All company content lives in Outline
   • Landing page, internal wiki, Aurora AI - all use the same data source
   • Update once, reflect everywhere
5. Modern UI/UX
   • Fresh, professional design
   • Improved user journey and conversion flow
   • Consistent branding across all pages

Business Impact

Quantified Benefits:

Strategic Value:

• Market Reach: SEO improvements drive organic traffic growth
• Team Autonomy: Teams write in familiar Outline interface, no new tools to learn
• Data Centralization: Single source of truth for all company knowledge
• Ecosystem Synergy: Same content powers landing page, internal wiki, and Aurora AI

User Segments:

• Potential Customers: Discover EMVN through search, learn about services
• Existing Clients: Access licensing guides, legal information, updates
• Internal Teams: Marketing, Legal, ML teams publish content in Outline as usual

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